{"id":28,"date":"2021-09-28T08:04:27","date_gmt":"2021-09-28T08:04:27","guid":{"rendered":"http:\/\/www.newsline.cz\/?p=28"},"modified":"2021-09-28T08:04:27","modified_gmt":"2021-09-28T08:04:27","slug":"direct-pokracuje-v-televiznich-reklamach","status":"publish","type":"post","link":"https:\/\/www.newsline.cz\/index.php\/2021\/09\/28\/direct-pokracuje-v-televiznich-reklamach\/","title":{"rendered":"Direct pokra\u010duje v televizn\u00edch reklam\u00e1ch"},"content":{"rendered":"
\n

Poji\u0161\u0165ovna Direct zve\u0159ejnila dal\u0161\u00ed t\u0159i klipy, ve kter\u00fdch \u017eeny na nepoveden\u00e9m rande odpaluj\u00ed podivn\u00e9 n\u00e1padn\u00edky. C\u00edlem je vysv\u011btlit, pro\u010d je Direct kone\u010dn\u011b norm\u00e1ln\u00ed poji\u0161\u0165ovna.<\/strong><\/p>\n

Takov\u00e9 rande byste rozhodn\u011b necht\u011bli za\u017e\u00edt. Direct poji\u0161\u0165ovna se op\u011bt pustila do odpalov\u00e1n\u00ed nepoveden\u00fdch n\u00e1padn\u00edk\u016f a vydala dal\u0161\u00ed t\u0159i reklamn\u00ed spoty. Jsou ve stylu prvn\u00edho rande naslepo a sna\u017e\u00ed se vtipn\u011b ukazovat, v \u010dem je Direct jin\u00fd ne\u017e ostatn\u00ed poji\u0161\u0165ovny. \u201ePro n\u00e1padn\u00edky m\u00e1me op\u011bt p\u0159ezd\u00edvky. \u0158\u00edk\u00e1me jim lovec autogram\u016f, korpohad a opozdilec. My\u0161lenka je stejn\u00e1 jako u p\u0159edchoz\u00edch spot\u016f, kdy nepoveden\u00ed n\u00e1padn\u00edci vlastn\u011b p\u0159edstavuj\u00ed to, proti \u010demu se jako poji\u0161\u0165ovna vymezujeme a co se sna\u017e\u00edme na trhu s\u00a0poji\u0161t\u011bn\u00edm napravovat,\u201c \u0159\u00edk\u00e1 mluv\u010d\u00ed Direct poji\u0161\u0165ovny Nela Ma\u0165a\u0161eje.<\/p>\n

Chat, online asistence a smlouvy bez podpis\u016f<\/strong><\/p>\n

Konkr\u00e9tn\u011b Direct ve spotech ukazuje, \u017ee je norm\u00e1ln\u00ed nemuset podepisovat smlouvy, aby byl \u010dlov\u011bk poji\u0161t\u011bn\u00fd, \u017ee je norm\u00e1ln\u00ed objednat si odtah online nebo si ud\u011blat na toho druh\u00e9ho \u010das. \u201ePropagujeme tak na\u0161e v\u00fdhody \u2013 sjedn\u00e1n\u00ed smluv bez podpis\u016f, online asistenci, d\u00edky kter\u00e9 na mobilu ka\u017ed\u00fd vid\u00ed, jak se k\u00a0n\u011bmu bl\u00ed\u017e\u00ed pomoc, a chat, p\u0159es kter\u00fd se s\u00a0n\u00e1mi ka\u017ed\u00fd jednodu\u0161e spoj\u00ed,\u201c vysv\u011btluje Ma\u0165a\u0161eje. A dod\u00e1v\u00e1, \u017ee v\u00a0ka\u017ed\u00e9m klipu je nav\u00edc zm\u00edn\u011bna nov\u00e1 mobiln\u00ed aplikace, kterou Direct v polovin\u011b z\u00e1\u0159\u00ed spustil.<\/p>\n

Zn\u00e1m\u00ed herci<\/strong><\/p>\n

Ve spotech se tentokr\u00e1t objev\u00ed i zn\u00e1m\u00ed herci. Nap\u0159\u00edklad Filip Ka\u0148kovsk\u00fd, kter\u00fd p\u0159edstavuje lovce autogram\u016f. \u201eReklama mus\u00ed zaujmout a pokud je vtipn\u00e1, je to obrovsk\u00e1 v\u00fdhoda. V z\u00e1plav\u011b dne\u0161n\u00ed produkce je to radost,\u201c \u0159\u00edk\u00e1 herec. \u201eNat\u00e1\u010den\u00ed jsem si moc u\u017eil. To odpalov\u00e1n\u00ed v\u00a0z\u00e1v\u011bru byla takov\u00e1 z\u00e1bava se \u0161petkou strachu, trhnut\u00ed bylo celkem siln\u00e9, ale jsem r\u00e1d, \u017ee jsem si to mohl zkusit,\u201c popisuje nat\u00e1\u010den\u00ed Ka\u0148kovsk\u00fd.<\/p>\n

P\u0159i tvorb\u011b klip\u016f se Direct op\u011bt spojil se stejn\u00fdmi agenturami jako minule. YYY agency, vytvo\u0159ila spole\u010dn\u011b s\u00a0marketingov\u00fdm t\u00fdmem Directu kreativn\u00ed koncept, produk\u010dn\u011b se nat\u00e1\u010den\u00ed chopila agentura Bumerang Film ze Zl\u00edna. \u201eM\u016f\u017eeme sl\u00edbit, \u017ee ve stejn\u00e9m duchu budeme pokra\u010dovat i d\u00e1l a p\u0159\u00ed\u0161t\u00ed rok zve\u0159ejn\u00edme dal\u0161\u00ed dv\u011b nepoveden\u00e1 rande,\u201c uzav\u00edr\u00e1 mluv\u010d\u00ed.<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Poji\u0161\u0165ovna Direct zve\u0159ejnila dal\u0161\u00ed t\u0159i klipy, ve kter\u00fdch \u017eeny na nepoveden\u00e9m rande odpaluj\u00ed podivn\u00e9 n\u00e1padn\u00edky. C\u00edlem je vysv\u011btlit, pro\u010d je Direct kone\u010dn\u011b norm\u00e1ln\u00ed poji\u0161\u0165ovna. Takov\u00e9 […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":29,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/posts\/28"}],"collection":[{"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":2,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/posts\/28\/revisions\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/media\/29"}],"wp:attachment":[{"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsline.cz\/index.php\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}